Case studies
Five projects on trains, clinics, invoices, job sheets and shared components. Read each in a few minutes, or switch to Skim and take the gist in one.
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Showing 5 of 5 case studies
Also worked on
Smaller projects without a full case study. Ask and I will walk you through any of them.
2026
Service-alert emails
Ligne
Rewrote the disruption email so the first line says what to do. 41 words shorter.
2026
Service-alert emails
Ligne
Rewrote the disruption email so the first line says what to do. 41 words shorter.
2025
Appointment reminders
Clinica
SMS wording tested in three languages. No-shows fell from 14% to 11%.
2025
Appointment reminders
Clinica
SMS wording tested in three languages. No-shows fell from 14% to 11%.
2024
Onboarding checklist
Tally
A five-item checklist that replaced a nine-step product tour.
2024
Onboarding checklist
Tally
A five-item checklist that replaced a nine-step product tour.
2023
High-contrast job sheet
Fieldnote
A theme for technicians working in vans and basements, tested in direct sun.
2023
High-contrast job sheet
Fieldnote
A theme for technicians working in vans and basements, tested in direct sun.
2022
Icon audit
Parcel
312 icons reduced to 148, drawn at one stroke weight on one grid.
2022
Icon audit
Parcel
312 icons reduced to 148, drawn at one stroke weight on one grid.
2021
Depot check-in kiosk
Parcel
A gate-side touch flow for drivers, with gloved-hand tap targets.
2021
Depot check-in kiosk
Parcel
A gate-side touch flow for drivers, with gloved-hand tap targets.




